For what… what for?
The role of the press is doubtless one of those who are most going to count in the communication of the 21 century with that knowledge activities (academic, researchers, analysts…).
The freedom of expression acquired with internet does not make of everybody a journalist. Investigate, analyze, stand back rest a unique and indispensable knowledge for the freedom of expression.
Towards the media, our approach is to weave links with the journalists as well as to bring them an useful information and in sources to deepen their subject, in connection with the context of the companies which are our customers.
Our added value with our customers is to work on the knowledge and the anticipation of the subjects (Interactive social media PR) who allow them to enter in connection with the media by giving meaning to their speeches and from the contents to their exchanges.
Web influencers’ strategy
- Media audit et influencer’ perception and attitude analyses
- Audit of the blogs, forums, web sites to adapt traditional PR approach
How to be ready to communication with media
- Media training magazines, TV, Radio
- Press Kit and interactive communications
- Writing, emailing and postage on-line for press releases
- By-lines articles
- Face to Face and Telco interviews
- Press conference, Press tour, Visits…
- Product placement
- Vertical PR programs
- Annual Media programs
- Testimonials, analyst’s empowerment, partnership programs…
Briefing and monitoring activities
- Interviews’ briefing
- Follow-up each media interview
- Monthly or quarterly or annually measurement
- Monthly press reviews
- Coverage analyses
- European supervision programs: our partnerships with independent agencies in UK, Scandinavia, Benelux, Germany, Italy, Spain, Russia and in Israel, ensure the same level of services thank to our innovative approach.
Crisis management and media
- Issue management
- Organized by blog of crisis
- Writing of arguments and elements of language
- internal Trainings in the crisis communication process
- Media-training of crisis
- Leaders’ Coaching and Team building